100 Plus "Chinese New Year 2012" (Director's Cut)

2012 is the year of the Water Dragon in Chinese culture. F&N and Passion Pictures approached us for a solution to create an underwater dragon made out of golden liquid / ink. Extensive effort in research and development on fluid / smoke dynamics has paid off well in executing this spot.
CG Director: EyeBelieve
Executive Director: Nemal Gelbert
Producer: Mona Tan
Design: MC
Concept Art: Kit Khong
Modelling / Animation: Kiat Hui
Compositing: EyeBelieve

Client: F&N Interflavine Sdn Bhd
Agency: Publicis Communications (M) Sdn Bhd
Production House: Passion Pictures
Executive Producer: Brian Francis
Line Producer: Zureen Zulkifli
Film Director: Harold Monfils

Post-Production Facility: 111Eye
Post Producer: Sivagamy
Online Artist: Molek Kasa

VFX Breakdown

Fun Facts!

- The team found themselves curiously thirsty upon completion of this spot.

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