"Whale, whale, whale... look who's back for the summer? Mushie takes advantage of the sunny weather and "catches" an oppor-tuna-ty when he sees one! Mmm, we think he cod have done better." (Ugh! Cringe-worthy!)
Summary: A while ago, we went on an assignment to research on sardines which lead us to think...
"Could we inject colours and fun into a sardine commercial?"
Hence we posed ourselves with a challenge, to stray away from the conventional sardines commercial and to put a few things we had in mind to the test. By taking a cue from Sherwin Williams ads and combining our library assets with a little bit of curiosity on Maya Nonlinear Deformer, this spot was born!