Toyota Hybrid Synergy Drive

We were delighted to receive an open brief from Saatchi & Saatchi (Singapore) to create a 30-sec spot for Toyota's Hybrid Synergy Drive Facebook campaign. Blending 3D and 2D techniques to make the paper craft environment come to life, we delivered storyboards, styleframes, directed, animated and finished the entire spot with some minor casualty from paper cuts :)

Results: Over 20,000 Toyota fans “Liked” the page in the first week, with the fan base now sitting at over 62,000.

“The current HSD campaign is the most digitally-savvy and socially-focused effort in the region to-date. We are very pleased with the campaign success and the performance of our marketing partners.” - Toyota’s Asia Pacific Regional Marketing Manager Adrian Lim.
Agency: Saatchi & Saatchi Singapore
Producer: Director's Think Tank
Post Producer: Mona Tan
Design / Animation:

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